Episode 27: Podcast promotion meetup

Dan Clarke, Erika Ensign and Kevin Horek share their insights at the Edmonton Podcasting Meetup on Jan. 24, 2016, at Variant Edition. Photo by Jayson Merryfield, inthemomentphotography.ca

This week’s episode is the audio from our meetup, Let’s talk about promoting your podcast, held on Jan. 24 at Variant Edition Comics and Culture.

We had a great discussion with three excellent panelists:

We talked about social media, networks, promotion through guests, live events, merchandise, mainstream media and getting into New and Noteworthy in iTunes, among other ways to promote your podcast. It was a wide-ranging conversation, with a little bit of controversy thrown in. Have a listen (and don’t be deterred by the eight seconds of silence at the beginning):

You can also get it in iTunes, on SoundCloud or on Stitcher.

The next meetup takes place on Feb. 28, and it will be on the topic of monetizing your podcast. RSVP here.

The panel mentioned a few other inspirations and resources along the way, so here are some footnotes of sorts:

  • Dan mentioned being first influenced by WTF with Marc Maron. He also made reference to The Cassius Morris Show.
  • Erika was first introduced to podcasting by Nerdist.
  • Erika noted that Radio Free Skaro, the biggest Doctor Who podcast in the world, gave Verity! a good start, and is also how she met her husband, Steven Schapansky. They should totally be on The One.
  • Kevin Horek has built a vast network on LinkedIn. He gets his biggest audience on WDJY-FM in Atlanta.
  • Many of Erika’s shows are part of The Incomparable network.
  • Kevin mentioned the interview he did with marketing strategist Saba Sedighi, which introduced him to Blab.
  • Chris Sikkenga was in the audience, wearing his Montreal Sauce T-shirt.
  • Dan noted a couple of Canadian networks: Stop Podcasting Yourself and Talkhole
  • Sylvia Schneider of Equinely Inclined was sitting in the front row, which is what got Dan talking about horses.
  • Kevin made a joke about Malta; little did he know that Elliott Tanti of Highlevel Showdown was in the audience and is in fact Maltese.
  • Kevin also mentioned My Podnotes as a way to get a bit more promotion for an episode.

transcanadamusicwestThis week’s Seen and Heard in Edmonton is brought to you by CKUA, which is in the midst of another great season of the TransCanada Music West podcast. In this episode, host Grant Stovel talks about how fun it is to interview the bands after the show.

You can subscribe in iTunes, or listen to it at ckua.com.

Many thanks to the Citadel Theatre for donating tickets to Who’s Afraid of Virginia Woolf? as a door prize. I saw it on opening night, and wow. It is not to be missed.

Thanks too to Variant Edition for hosting our meetup. If you need comics or Magic cards or just a good time, go there.

Finally, thanks to Jayson Merryfield, who took pictures at the meetup.  Check out his new podcast, No Resemblance.

If you would like to reach some of Edmonton’s most creative and interesting people by sponsoring the podcast, donating a door prize or providing services in kind, I’d love to talk to you. Email me at karen@unlandmedia.com

Would you like to know who was there? Here’s a mini-guide to the podcasts represented in the room:

See you at the next meetup on Feb. 28.

Musical credits: Beethoven’s Sonata No. 1 in F Minor, Op. 2 No. 1, played by Daniel Veesey, from freemusicarchive.com.


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