Seen and Heard in Edmonton

Meet Chris Tse, a scientist-turned-personal-trainer who has turned his business’s blog and his social media presence into an important community-builder and creative outlet.

Chris started blogging on the Blitz Conditioning site in 2011 (I might have said 2012 in the podcast). At first, he said, he and co-founder Brett Kirkland were largely motivated by a desire to improve the site’s SEO, with tips and tutorials designed to catch Google’s attention. But writing for and like a robot is not Chris’s style, and he soon made it a lot more human and engaging.

The Blitz Conditioning blog remains an interesting source of information about fitness and healthy living, but it’s also a place where Chris and co-owner Erika Barootes reflect on what they have learned about building and running a business. In this episode, Chris talks about the value of doing things out loud, even if it makes you a little vulnerable. We also talk about why he makes time for blogging and social media amid all of the work he has to do.

Chris’s personal social media presence is a wonder to behold. He is particularly fond of Instagram, and Instagram is particularly fond of him. He’s also a great follow on Twitter. And tune in to Edmonton AM on Thursdays to hear his new fitness column. But first, listen to our conversation:

You can also get it on SoundCloud, in iTunes, or on Stitcher.

Here are the recommendations that Chris made in the podcast:

• FO Photography (also the sponsor of this week’s podcast — I swear we didn’t set that up!) and the #yegweddinghour Twitter chat
• Nicole Ashley 
• Poppy Barley

This episode is brought to you by FO Photography, a studio that shows the world who you really are.

See the wonderful results of our portrait session, and book yours today.

Musical credits: Beethoven’s Sonata No. 1 in F Minor, Op. 2 No. 1, played by Daniel Veesey, from freemusicarchive.com.